The athleticedgelacrosse.com website, will debut in January of 2009 and will provide customized training programs (fitness-only, on-field-only, and a combination of both), instructional DVDs, training aides and educational sign-up information. The debut will coincide with Athletic Edge Lacrosse's second presentation at the US Lacrosse National Convention.

Because the data is game-changing, Shear, Walters and Danowski hope to revolutionize how the sport of Lacrosse is approached from testing, training and coaching perspectives. For example, Athletic Edge Lacrosse has developed a proprietary screening process which relates physical weaknesses to various problems with shooting mechanics. Also, as a prelude to performance training, a series of targeted corrective exercises has been designed to eliminate the underlying weakness behind mechanical errors. Ongoing research for successful player development will continue to be at the center of the company, with several immediate areas of study focusing on the contributing factors to accuracy and the necessity for strategic equipment design.

Lacrosse might be the fastest-growing sport out there, but that doesn't mean that it's the most understood, or that players get the most cutting-edge training and coaching. In an effort to elevate the game to the scientific level on which other prominent sports rely, Athletic Edge Lacrosse combines the most cutting-edge scientific information on lacrosse play, with top fitness and coaching advice, and superstar insight.