In short, he could design strategic performance training programs around specific performance measures. Raw mechanical data of the lacrosse shot was non-existent, however, until he initiated a 3-D biomechanical study of professional lacrosse players and some of country's top Division-1 Lacrosse teams. The results—that proper shooting mechanics translate into faster, more powerful shots—were presented to the 2008 US Lacrosse National Convention in January. That conclusion, and the subsequent concept that targeted physical training can correct mechanical weaknesses, while technical lacrosse training can focus on subtle errors in technique, has gained great momentum since then.

Some of the game's biggest names have joined forces with Athletic Edge, in an effort to communicate the need to combine shooting mechanics, strategic fitness, and on-field know-how. Together with some of the game's most respected coaches, the alliance creates a web resource for players, coaches, and trainers alike. The goal is to elevate understanding of the game and the level of play around the world. And while the lacrosse shot was the starting point of the company's research, all aspects of the game will be analyzed, with the world-class defensive, goaltending and face-off players contributing as well.

Athletic Edge Lacrosse is now led by Shear, Joe Walters and Matt Danowski. Walters, who plays in the MLL for the Rochester Rattlers and in the NLL for the Rochester Nighthawks, was a 4-time All-American at the University of Maryland, the 2006 Jack Turnbull Award recipient as the nation's Top Attackman, the only college player on the championship 2006 Team USA World Lacrosse team, the #1 overall pick in the 2006 MLL draft, and this year's MLL Championship MVP.

Danowski, of the NJ Pride, was the 2005 and 2007 Jack Turnbull Award recipient as the nation's Top Attackman, the 2007 Tewaaraton Trophy recipient as the national player of the year, the 2007 and 2008 Lieutenant Enner's Award recipient as the national player of the year, the second overall pick in 2008 MLL draft and an MLL All-Star in his first season.

Athletic Edge Lacrosse will also be a forum for top coaches and national experts on sports nutrition, sports psychology, biomechanics, etc. It is a multidisciplinary approach, geared to maximizing the potential of the whole lacrosse athlete. This cumulative expertise will integrate time-tested and cutting-edge information on mental, physical and technical aspects of the game, sharing research, education and training strategies.